
Leading While Walking Together (1) — The First Thing a Bad Leader Breaks
What bad leadership destroys first isn't performance — it's motivation. This is a story about how people grow cold under a leader who demands hard work without giving direction.
So far we've talked about five things: building small wins, creating added value, speaking in the listener's language, giving first, and knowing together. Starting with this piece, I want to talk about the place where these five come together — leadership. This isn't a grand theory. It's what I've learned from experiencing both good and bad leaders.
The Meeting Where Two Weeks Vanished
I experienced bad leadership at my first job. In one meeting, the CEO said, "We're finishing this project this quarter." The team pulled all-nighters. Two weeks later, the same CEO said in another meeting, "We're changing direction." Two weeks of effort disappeared. There was no explanation. When we asked, "Why did it change?" the answer was, "It just changed."
When this happens repeatedly, people stop giving their all. "It's going to change again anyway." This is the most dangerous state of all. What bad leadership breaks first isn't performance — it's motivation.
Where Motivation Collapses
A psychologist established this long ago: things like salary or working conditions cause dissatisfaction when they're bad, but being good doesn't actually move people to act. Real motivation comes from achievement, recognition, and growth. So no matter how much you raise someone's pay, people wither under a leader who steals credit for achievements and withholds recognition. You can prevent dissatisfaction, but you can't buy passion. Later, a certain writer summed this up in three words: autonomy, mastery, purpose. Deciding for yourself, steadily getting better, and knowing why you're doing it. A bad leader strips away exactly these three. They shake up direction and take away autonomy; they steal credit and erase achievement; they hide the reasons and eliminate purpose. Even if the salary stays the same, motivation still collapses.

Four Kinds of Failure
As I went on to meet other leaders, I saw that failure comes in different varieties too.
| Type | Symptom | What Collapses |
|---|---|---|
| Demanding hard work only | "Try harder" with no direction | Trust |
| Technically brilliant only | "Why can't you do that?" | Honesty — problems get hidden |
| Hands-off | "Just figure it out" | Direction — not freedom but neglect |
| Results-only focus | Treating people as expendable | People — nobody's left a year later |
In an extreme case, the CEO of one IT company was sentenced to prison for violence and abuse toward subordinates. The moment an organization turns a blind eye to harm because performance looks good, the whole organization's initiative disappears. Responsibility for culture always sits at the top.
On the other hand, there were also leaders who protected motivation in the face of the same kind of crisis. During the foreign exchange crisis, when everyone was laying people off, one manufacturer chose to share work hours instead of layoffs. They split the day into multiple shifts to protect jobs, and gave people learning opportunities on their days off. It looked inefficient in the short term, but the people who weren't let go trusted the company, and their skills actually deepened. Pay the cost of a crisis by cutting people, or by sharing the work — that choice determined the motivation of the people who remained. In the very place where bad leaders break motivation, good leaders protected it.
Experiencing a bad leader does have one use. It gives you a starting point: "I shouldn't do it this way." Good leadership, ironically, seems to begin with experiencing bad leadership.
In the next piece, I'll talk about the other side of this — the fundamentals of a good leader.